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I always wondered what the difference was. Thanks for clarifying
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1. Show your product within the first 60 seconds
2. The best products take less than five minutes to demo
3. Leave people wanting more.
4. Talk about what you’ve done, not what you’re going to do.
5. Understand your competitive landscape–current and histo -
#1 • Users building a model of their audience
#2 • Audiences giving feedback to the people who post content
#3 • Giving feedback to the system: Who’s interesting to me
The Ego Loop
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The NYTimes ran an article very relevant to design.
According to the article, The Macklin Intergenerational Institute developed a program called Xtreme Aging as a sensitivity training program for schools, churches, workplaces and other groups that have contact with the elderly.
Increasingly, these types of simulation programs are going to be important for designers to gain empathy for the users they’re trying to design for.
When I read about the program, I loved how simple it was to simulate losing certain faculties — as well as having to let go of material and life’s most important (immaterial) possessions. Anyone anywhere can recreate this same type of simulation, or other simulations to give people a sense of what it would be like.
I especially love that this program fosters sensitivity among the non-designing masses. As more and more folks are aging into retirement, it gives me solace to think that people are receiving training to be more sensitive to those around them– a group that includes our parents and grandparents.
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The OpenID community is working hard, if slow, on "attribute exchange" - a protocol that would
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I’m back!
26Jul08Hi there, after another long hiatus due to the crazy schedule I’ve had the last few months. My summer semester just finished up at the business school, and now I really get to sink my teeth into the Electronic Learning Record again. It’s getting exciting– we just found a guy to join our team who I think (hope) is going to work out great.
I have plenty of great blog posts that are in draft mode currently. I want to take some time to reflect on my learning from the bschool classes that I’ve had and cull any pertinent lessons that apply to the practice of design and “innovation”– speaking of innovation, Sri pointed me to this absurd blog post written on HBS’s blog. Though I hear that Scott’s book the Myths of Innovation isn’t bad, I think this article is written poorly and any point he’s trying to make is so obvious that it shouldn’t be called a point at all.
I especially loved (tongue in cheek) the intro to the article:
“When was the last time you, as a customer, called the support line for a product you own to complain about its lack of innovation? Or sent a meal back to the kitchen at a restaurant because it wasn’t innovative enough?”
Haha- what in the hell? I liked Judd’s retort though: “No. I have never done that. I have also never returned a cellphone because it wasn’t spicy enough.”
In any event, more blog posts coming soon — some about design, some about BOP stuff, and you’re going to start seeing more about education and learning theory, a recent interest of mine.
Attention venture capitalists that have some extra money to throw around, or motivated and interested entrepreneurs:
You should invest in creating a good auction site. Wha-What’s that you say, eBay already exists and has monopolized the online auction market?
Have you ever tried to USE eBay recently? as a buyer OR a seller? The user experience (forget the actual customer experience, that’s even worse) of eBay is mildly better than immersing yourself in boiling canola oil.
It’s funny sometimes how a company can have, for all intents and purposes, a monopoly on a market, as is the case with the internet auction market… but deliver an absolutely miserable user experience just because it can.
Brief message to the kid sitting in the marketing department of eBay who is scanning google blog search and happen to stumble upon this post.. Please run along and give this urgent memo to your boss:
– If your designers are designing for usability, they have utterly failed and need to really turn in their badge immediately.
– If your developers are optimizing for speed, the site runs like molasses… O(n!)… I need to find out if there’s a Vetta vintage out there with my name on it, not solve the damned traveling salesman problem with brute force search.
– If your designers are web artists, they are sadly just not very good at their craft, because the site is soooo old school and reminds me of Yahoo! in the mid-1990s.
– Your emails that come to me if I’m watching an item are HORRENDOUS, and unreadable on a mobile device.
– Saved searches are unintuitive and somehow return back matryoshka dolls even though I’m looking for a vintage bike saddle.
….Tell you what. If I get a chance and free time (probably wont), I’m going to whip up a redesigned page and help you out.
I understand eBay might feel like they’re safe because they have a monopoly on internet auctions. But the second a better designed version is released, I am willing to lose my eBay reputation score in order to switch completely.
