Well its late. And this is, quite frankly, a cop out so I don’t have to owe someone a chipotle.
This is the essay I turned in for the NetImpact 7th Generation essay contest. Check it out when you have a spare minute.
Download file
p.s. Though backdating is not allowed, I can modify posts tomorrow to make this more intelligible. So 
Naked Economics: Undressing the Dismal Science by Charles Wheelan
Emergence: The Connected Lives of Ants, Brains, Cities, and Software by Steven Johnson
On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well) by William K. Zinsser
The Learning Portfolio: Reflective Practice for Improving Student Learning (JB - Anker Series) by John Zubizarreta
Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
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I’m definitely impressed dude. Seems like you hit on some good areas for the company to improve their branding. How did you do in the contest?