Sustainable Product Development & Design [NetImpact Conference]

31Oct06

Participants:
Kat Walsh - Living Tree Paper company
JP Kusz - Center for Sustainable Enterprise
Dawn Danby - WorldChanging
Steve Bishop - IDEO

Key takeaways:

*  51 of top 100 capitalized business are larger than countries by measure of GDP
*  Changing nature of Design:  
   -  1 time transaction –> Annuity stream
   -  Designer = socially conscious architect meeting need of end user

*  WorldChanging — Book released on Amazon.com

*  3 versions of Triple Bottom Line– 1932 Buckminster Fuller/ Tom Zumg/ James Lovelock of Gaia Hypothesis

*  Design process: scope increased to choosing suppliers

*  Green citizen– Thought of having a supply chain AFTER the product leaves the cash register.

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