Participants:
Nick Aster - Treehugger.com
David Geihufe - CivicSpace
Justin Perking: Care2.com , movingideas.org
Martin Kearns: Green Media Toolshed
Key takeaways:
* On average, the # of social ties that internet users have is greater than non-internet users by 4 (37 v. 33).
* Where has the time come from to connect with other people? Two places: Sleep and Television!
* The Do-not-call registry had registered 10 million participants in 4 days
* Community social activism has been enabled by these factors:
- Strong social ties
- Rich communication grid : e.g- A plan to put corporate logos on buses failed with a 48 hr petition.
- Shared resources : The Chevy "make your own" video campaign failed- Treehuggers made extremely popular videos poking fun at the gas guzzling Tahoe. Tahoe sales went down 46% the next quarter!
- Clarity of Purpose
* More examples:
Alex’s lemonade stand- Raised $785K for cancer, $1.4M in donations posthumously
* Treehugger.com –> Opened HUGG.com to filter popular content to the top, copied Digg.com model; This is a paradigm for the next phase of the web!
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