What Drives Innovation?

11Dec06

Headlines - Conference Asks: What Drives Innovation? - Stanford GSB

To overcome petrification, advised Jordan, a high-tech company, especially, must keep an open ear to its youngest, greenest members. “Often the best ideas come from employees under 30 who have a fundamentally different relationship with the computer than the older folks,” he said. “This means you must create an atmosphere in which new talent can be discovered.” Agreeing with several other panelists, Jordan also observed that, in the end, a company that wants to stay on the cutting edge must give individuals the freedom to fail and get back on their feet.

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