CasePlace.org, which provides teaching modules and case studies for various relevant industry topics has just released a teaching module called “Bottom of the Pyramid”.
It contains three case studies that might be relevant if you’re an educator or just someone who is particularly interested in this space:
- Expanding the Playing Field: Nike’s World Shoe Project
- Hindustan Lever Re-invents the Wheel (A, B and C)
- Hindustan Lever Limited and marketing to the poorest of the poor
- Exploring the Links Between International Business and Poverty Reduction
Oh. Also, this is the first post from WP for yakshaving that I am doing over email. I don’t know why I never thought of this earlier, it’s much, much easier.
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