I can’t believe I didn’t know about this before, considering Lego has been doing it since the late 90s. The folks at the Lego group are doing some pretty innovative stuff for multiple companies. This is an interesting new case study on multiple levels.
Lego Serious play is a consultative service that the lego team puts on for senior management at companies who are looking to be more innovative, and creative.
If you read the academic paper, The Science of Lego Serious Play, you find that the approach is based on Play, Construction, Imagination, and Identity. It sounds like Serious Play is really a good conduit for most companies wanting a taste of Design Thinking.
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