Well, it’s over, and I’m beat.
Now, I have a ton to catch up with that I’ve slightly neglected over the course of the weekend, but the conference was well worth it.
I’ll do a few posts here and there about some interesting points that the speakers have made:
Darrel Rhea: CEO/Principal, Cheskin. Talked about growth models: M&A, Operational/Profit-focused, and Organic. Organic growth models are rewarded disproportionately high by Wall St. Innovation through structured means contributes sizably to organic growth more than any other means.
Inquiry requires a deep and nuanced understanding of users. In companies such as coca-cola, the inquiry might need to be as broad a demographic as “all water drinkers in the world”.
He also talked about a spectrum of user needs and motivations from economic to meaningful, which he describes further in his book, Making Meaning. “Meaning is a framework for what matters most”
Finally, he had a slide with his continuum of design and structured inquiry, and saw its evolution in the marketplace, from Practice to Management, and finally, to Leadership.
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