Smart idea, I’m still surprised that the government is okay with it though. It seems like it creates an incentive for authorities to clean the streets more than anything.
What might be interesting in this supremely cheap and potentially very effective form of advertising is to actually use it as for political advertising and make voters aware of issues (as if that would happen, huh?).
I imagine this might be dangerous to read though, while someone is walking up the street. They could of course try it 3D style like Julian Beever. Now that would be slick.
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