This Fast Company article gets straight to the heart of what’s important in creating innovation teams.
I know many people with post graduate degrees coming out of their ears who can’t find a job. Why? Because they’re scholastically overqualified but don’t have the savvy, the perception and perspectives needed in a fast paced, competitive world. They get lost in their knowledge and get stuck on research but don’t integrate it and use it as needed to move themselves and organizations forward.
When choosing my development team I didn’t look at their degrees as much as experience, impact, awareness factor and openness to grow, learn and create. Knowledge can hold you back in the realm of what was already studied and documented. My team looks at possibility.
We talk about user empathy for our customers, non customers, end users, etc. But sometimes there’s a tendency to forget that empathy in leading creative teams to achieve remarkable results.
I know that from many of my projects this semester, I will take away more about understanding individual team needs and trying my darndest to fulfill them than the design methods I am here to learn about.











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