Why compete on being the low price vendor, when you can boast about taking the least time out of your client’s life?
Anab Jain has an interesting thought experiment and project about this. What if everything you purchase (products and services) were denoted by the amount of time that they took to consume (hours/minutes spent reading a book, or minutes spent drinking a refreshing drink).
If time really is the new money as they say (Actually, I think I say that more than anyone), this might have some interesting implications for establishing a brand.
“The new BMW 5 series adds 7 minutes to your life in the morning with its built in toaster and bagel slicer”
or….
“Wheaties is better for you because of _____. Based on computer simulations, _______ will add a total of 4.7 years to the average person’s life expectancy.”
Ok, maybe not so much that. But, you get the point. It’s about time we started thinking about time as an offering’s point of differentiation.
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