but personally, i don’t think random names are the answer either. “innovation” is something that people just do and have done for thousands of years. it’s how we got where we are today, for better or worse. it seems to me that it’s becoming a big word now for two reasons. first, people want to “harness” this organic thing into something that can be efficiently reproduced because we think that faster is always better (and generates more profit). second, our education system is strip mining this ability out of ourselves and our kids and we think this left-brained approach to optimization is the way to restore it.

but like you, i don’t have an answer yet. maybe there isn’t one anyways, and we’re just wasting pixels. all i have right now is the aspiration to respect people’s ability to learn and adapt (maybe that’s a better word than “innovate”) to the world. i mean, we’ve forced the world to adapt to us for long enough ..