There’s nothing quite like installing a piece of software and seeing more and more tiny green blocks on your screen is there?
I can’t say I miss the days of installing windows applications since I made the Switch(tm). I’ve gotten kinda used to doing the old drag-and-drop into my “Applications” folder.
In any event, I witnessed Alexis today installing SolidWorks on her computer when we noticed the CEO’s picture on the install screen, with associated message: “We are committed to your success. Thank you for your support!”. I get it, it’s a personal message straight from the CEO.
I do feel though, at some level, messages such as the aforementioned should be implied and intrinsic to the actual product itself. The installation process is a pain in the arse for any product, and it’s appropriate that people might want to be entertained somehow during the process. More than likely, people will leave and come back later (but this is merely because they have a certain expectation that the install will be boring.
Why do these passive processes insist on being so boring and unengaging? Why not use the movie credits analogy and at least advertise the names of the developers and creators of the software? Or, if it’s an esoteric software program that only a developer is likely to install, hire John Cleese and Graham Chapman to introduce some comedy to a rather drab process. After all, it is part of a customer experience.
0 Responses to “We are committed to your success”