flickr: plentiful
Whenever an industry or business reduces service or somehow diminishes the experience by offering less to consumers in an effort to reduce cost, there are feelings of alienation and maybe even indignation.
And although most passengers on airlines are used to not having food during their trips, a product manager at Kraft thought it might [...]
Archive for February, 2008
links for 2008-02-07
07Feb08
Creating Personas 101
(tags: marketing segmentation persona)
How Bauhaus was shaped into greatness - International Herald Tribune
(tags: design bauhaus)
Awesome Quicksilver plugins
06Feb08I’ve just started modding QS with plugins- in particular the Google Calendar quick add and Remember The Milk plugins are really useful. I highly recommend them. I even dedicated an entire blog entry to them.
links for 2008-02-06
06Feb08
Social Graph API - Google Code
We can now implement the guanxi platform we created in design planning.
(tags: Google API Social SocialGraph development)
Customer Segmentation > 66 PRIZM Marketing Segments, Claritas Customer Segmentation
(tags: demographics marketing segmentation market)
Superbowl commercial redux
05Feb08My roommate thinks it odd that I would consider watching a national sporting event solely for the commercials. As I do not possess a television nor enjoy watching or following sports much anymore (actually, I’m not quite sure why I ever was), I do enjoy seeing what companies pay gazillion dollars for lots of [...]
I’m not sure how I feel about gated (or exclusive) social network communities yet. I’ve recently received an unsolicited request to join. It sort of feels like a cult.
Anyway, the request got me starting to think about these types of communities, where people self segregate themselves. I had read about them [...]
I couldn’t be more excited about my topic for design analysis this semester. Our group is collectively taking apart the “Alternative Dwellings” market. That means we’re doing research on contemporary prefab, modernist, modular, temporary post-emergency housing, automated houses (that one’s for you, Will), and mobile homes (RVs).
In our initial research, we learned about [...]
Intense Experiences
01Feb08Disclaimer: I don’t smoke, so I can’t say that I can definitively speak about the smoker experience.
The WSJ recently ran a story about a new type of cigarette that Marlboro plans to launch in the United States, called “Marlboro Intense”. It’s a cigarette that is shorter than most regular 8 puff plus cigs.
A topic [...]
