As we march forward on building prototypes for the enlightened “presentation” experience (and for the New Options Initiative project in prototyping workshop for that matter), I think about all the captivating ways we can have people on the edge of their seats in anticipation listening to our story.
I’ve seen tons of prototypes and alpha/beta interfaces out there that don’t quite connect with the audience– and I’m going to do everything in my power to make sure we don’t make the same mistakes.
Take a look at this, and tell me what you think.
In my opinion, it doesn’t work for these reasons:
- It seems a little too scripted, which detracts from its authenticity. The maître de remains on the phone while the caller is searching for the menu for more than 14 seconds. Completely unrealistic.
- It uses the same visual language as the iPhone commercials. When I first saw it, I thought it WAS some sort of alternate world with a cornier looking iPhone. C’mon, be a little more original. Use a white background. Or purple. Show a person’s face. The only reason to mimic the iPhone commercial would be to lampoon it (seemingly risky).
- The thought bubbles are unnecessary. Especially the “Here you go guys” — Prototypes that interact with human beings (and there are very few that don’t interact with human beings, I’d argue, should clearly express what the human being is feeling/thinking without using thought bubbles.
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