On May 22-23 (Thursday and Friday), the Institute of Design is hosting a Strategy Conference at the Museum of Contemporary Art.
As usual, I’m pretty excited about the speakers: notably, Bill Buxton, AG Lafley, Roger Martin, John Seely Brown, and Paul Polak! How amazing is it that we get so many great minds in one spot every year talking about design as it relates to strategy, both for the public and private sectors?
Kevin and I were requested to host a lunchtime discussion on our work this past summer in China. If anyone is interested, feel free to sign up. Although, you probably could just come and talk to me in the hallway about it if you really wanted to!
Here’s a short description of our topic area:
As companies increase their product and service offerings in China, effective structuring of user research has become a key to success. This discussion will cover the advantages of doing activity-focused user research versus culture-specific/product-specific research to create concepts for emerging markets and how to train non-experts in conducting ethnographic research for faster, cheaper, deeper user research.
I would like to learn more about your research work this past summer in China. I will be at the conference.
-Terri Ducay
650-776-6462
That’s excellent Terri! We look forward to speaking with you. I’ll keep a lookout for your name.