Alan Cooper drops some awesome knowledge on us that tells us why we need to have empathy in designing stuff, (like Bettr@)
Most digital products today emerge from the development process like a monster emerging from a bubbling tank.
Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control.
Like mad scientists, they fail because they have not imbued their creations with humanity.
What I feel strong about is that we’re going to start hitting the ground soon (literally), doing guerilla observation on prototypes and wireframes. If people get frightened by them now, we change them before they become those monsters emerging from bubbling tanks.
Although I must say this cookie monster doll is kind of adorable.
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