In Keeley’s Design Planning class, we’re trying to nail the plan for a platform solution that aggregates data, uses some sort of human or computer powered inference engine, and visualizes the data in a meaningful way that is actionable by urban planners, city officials, or business leaders.
The work is part of a project titled 19-20-21 [...]
Archive for the 'Base of the Pyramid' Category
Surveys for the Developing world
19Nov07Last week, Bill Clinton spoke at the Inc 500 conference about entrepreneurship and challenged small business owners of the fastest growing small companies to tackle large systemic problems by using their creativity: the health care crisis and poverty.
In my large scale systems planning workshop class on Tuesdays and Fridays, that’s exactly what we’re doing. We’re [...]
CasePlace.org, which provides teaching modules and case studies for various relevant industry topics has just released a teaching module called “Bottom of the Pyramid”.
It contains three case studies that might be relevant if you’re an educator or just someone who is particularly interested in this space:
Expanding the Playing Field: Nike’s World Shoe Project
Hindustan Lever Re-invents [...]
Bask in this glory: A friend and colleague of mine at ID just sent me the NY Times’s most popular article for today, May 29, 2007, aptly titled:
“Design that Solves Problems for the World’s Poor“
Nice!
It references the Cooper Hewitt (which I visited earlier this year), Martin Fischer’s Kickstart, and has a small gallery that shows [...]
BETTR than my RAZR?
26Apr07Jennifer Kwee speaking to Sriram and John K
On April 24, the Institute of Design hosted Jennifer Kwee, Motorola Product Marketing Manager to host a lecturette about designing the MotoFONE for emerging markets.
For the uninitiated, the MotoFONE is the low price, high design, thin, high battery life, easy to use mobile device that Motorola has [...]
How does “Fair & Lovely” fare?
21Mar07Disclaimer: I am in no way affiliated with Unilever or associated brands. These are just my thoughts on a heated debate.
Sometimes, it’s hard to get people to talk about selling to the Base of the Pyramid and looking to the emerging markets as a source of revenue. I think the latest BoP [...]
I’m writing this post to resolve, in my mind, the approach for MNCs toward opening product and service offerings in the developing world targeted at consumers who earn $2 a day or less.
I am currently working on a project called Design for the Emerging Markets here at the IIT Institute of Design… We changed the [...]
Sam Pitroda is a smart man. You should listen to him! ::wags finger::
India News Effective designing can solve India’s problems: PitrodaDec 5, 2006, 7:00 GMT
New Delhi, Dec 5 (IANS) India’s problems of poverty, infrastructure, water, education, health, [...]
