Naked Innovation
A few friends of mine (and recent alums) from the Institute of Design have written a book called “Naked Innovation: Uncovering Shared Theory and Practice for Creating Value”– I’m assuming the title is a riff off of Naked Economics, by Charles Wheelan. C’mon guys, you couldn’t have come up with a more “innovative” [...]
Filed under Book Reviews, Design and Innovation. |
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renée Mauborgne
I finished Blue Ocean Strategy last weekend, but I didn’t get a chance to post my notes or thoughts about it.
For the most part, I think that the high level concept expressed in this book is obvious to [...]
Filed under Book Reviews. |